Indigo Lighthouse’s consumer insight service is designed to bring an understanding the attitudinal, motivational and emotional forces which influence consumers purchasing patterns.

Industry evidence indicates there is a higher form of insight emerging, one that holds the promise of unlocking additional revenue and enhancing consumer loyalty. In its most evolved state, customer insight means taking a new look at consumer segmentation, ideally to get to a point of 1:1 marketing.  

 The challenge of reaching this understanding is frequently centred on aligning the various groups within the client organisation i.e. IT, Marketing; Sales Supply chain etc., all of whom play a part of the data chain that is the consumer journey.

Indigo Lighthouse can deploy its expertise in consumer insight and service to bring its clients to the point where they are seeing things that no one else has noticed and then turn that knowledge into competitive advantage.